What happens when you wake up one morning and discover the internet has cloned you? In this episode of Life With Machines, Baratunde sits down with legendary podcaster Rich Roll, who shares the wild and unsettling experience of being deepfaked—not once, but twice. From shady skincare ads to billionaires calling for the end of intellectual property, Baratunde and Rich unpack how AI tools are distorting reality, the terrifying speed at which this tech is advancing, and what we can do to protect ourselves. Plus, BLAIR, the show’s sharp-witted AI co-producer, goes full savage on Silicon Valley’s brazen assault on intellectual property. Watch now for a personal, gripping, and provocative look at the new front lines of digital identity, ownership, and truth.
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Created and Executive Produced by: Elizabeth Stewart and Baratunde Thurston
Executive Producer and Showrunner: Alie Kilts
Senior Producer and Writer: Alex Stone
Associate Producer: Layne Deyling Cherland
Video Editor: Junior Real
Videographer and Audio Engineer: Erik Shute
Theme Music: Andy Clausen
Special Envoy to the Machines: Peter Loforte
Life with Machines is a Multiverses Media production
Sponsored by Lenovo
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